ART stands for Advisory, Research and Training. Art Group Limited was found in 2009 with a goal to create social innovation using Blue Ocean Strategy approach. The company has developed a series of business including applications software development, advisory and training, and educational services that follows the value innovation principles. The ClassBooking - OpenClass software platform was a business case study used by our founder to qualify for the Blue Ocean Strategy practitioner candidature. A new OpenHeart - Mobile Silent Auction plaform was developed in 2012.
Art Group is also an official partner to UCSI University Blue Ocean Strategy Regional Center (UCSI-BOSRC) and offers Blue Ocean Strategy Training and Consulting in Hong Kong and Greater China. In Hong Kong, Art Group also recruits and provide counselling to Hong Kong students to study in Malaysia's UCSI University (see UCSI HK)
ARTGROUP has been awarded HK Cyberport Incubation in 2009, Red Herring Asia 100 in 2010, Asia Mobile Learning & Edutainment Initiative in 2010 and World Entrepreneurship Forum in 2011.