Baby kingdom was created in May 2002 as an internet-based company to serve the families of infants and young children. By combining the latest technologies and comprehensive contents supplied by our members, we strive to provide a premier parenting portal through the array of services and information we provide.

The target user of can be described as the following: 25-40 year of ages, well educated (matriculated and above), female with 1-2 children, and a member of middle class family.

While other local-based parenting portals are still working on their member base, has already maintained a member base of 280,000, which represents more than 90,000 families. At the moment archives a daily pageview of 1,300,000.

Parenting is a family. We provide more than 400 discussion forums and our users contribute an average of 30,000 messages per day. As a user's website, we recognize parents as the experts and always appreciates their contributions to the Kingdom. Nowhere else will you find such proactive, passionate, and highly educated readers. In the pages of you will find an environment of credibility, trust, and authority.