‘ab Initio’ is a Latin term meaning ‘from the beginning‘. Our primary clients are SMEs and Startups taking their first steps in Digital Marketing, hence the name.
We set ourselves apart by decoding all the tech talk and boiling it down to layman English for our clients. This helps you concentrate on your business objectives and the subsequent results, rather than expending time on decoding the jargon. There are two principles we stand by: user-friendliness andgreat design. All digital solutions are accompanied by user manuals and training so that you can also manage your digital assets, should you wish to. As for where we stand on design, we love Apple – enough said.