Fresh Accounting

Fresh Accounting is a dynamic management accounting practice and consultancy based in Hong Kong. We believe accountants should do more than just report on how your business is doing. We are here to assist identify opportunities and strategies to improve your business and support you in improving the performance and profitability of your business.

Our existing clients know that we are not like other accounting practices. We are proactive and work towards understanding your business. This enables us to develop bespoke financial and accounting strategies for you. As a successful owner-managed business, we know what it takes to be successful and what is needed to build a durable and profitable business that can deliver value to its owners throughout the life of the business.

Fresh Accounting was established to provide a seamless and scalable accountancy service to small and medium sized businesses, start-ups and entrepreneurs in Hong Kong, Shanghai and London. We pride ourselves on being easily accessible to our clients, our excellent service and on giving our customers the freedom and flexibility to successfully manage their business. We specialize across many industries and sectors, providing a full range of accounting and bookkeeping services.

The team is members of the Chartered Institute of Management Accountants (CIMA).CIMA is the world's largest professional body of management accountants offering the most relevant finance qualification for business.

We are pleased to announce that Fresh Accounting is a Xero Certified practice with experience of implementing Xero to assist SMES and start-up businesses.

Fresh Accounting / Founder And Director

There is a clear gap in the market for management accounting, in particular within South East Asia region. SMEs and business start-ups, whilst successful really lack the financial disciplines they rightly deserve. 

With this in mind Fresh Accounting was established to serve the needs of these businesses and enabling them to use as little or as much time as they need, without having to employ some-one on a full time basis. Fresh Accounting can assist in setting up a cash flow, along regular monthly reporting. We can also implement new systems or processes, such as Xero.

The Fresh Accounting approach is to provide an experienced Financial Controller to a business, providing a level of both experience and quality at an affordable price.

Prior to establishing Fresh Accounting, Paul has extensive experience of working across several industries and business sectors including;

·Professional services and management consultancies with extensive time and WIP experience

·Marketing and PR agency experience

·Media experience

·Technology and e-commerce with extensive experience in both B2B and B2C business models

·Not for Profit Sector