Our mission is to change the way people shop. We think the fashion retail model is broken. The supply chain is filled with middlemen (agents, distributors) and expensive physical stores (high rents and wages) causing clothing mark ups over 8 times to occur. Grana’s new disruptive model is simple: we work with the best fabrics sourced from all over the world, cut out all the middlemen and have no physical stores. By operating online only we can offer quality basics at truly disruptive prices. Check us out online